Ethnotourism in Colombia, Indigenous Peoples of the Sierra Nevada de Santa Marta in the Tourism Industry
etnoturismo en colombia

Ethnotourism in Colombia is so sustainable that in the specific case of the Sierra Nevada de Santa Marta, the indigenous people of the Wiwa ethnic group have developed a model of Indigenous Tourism in which excursions are made to native communities with indigenous guides.

The Gotsezhy Refuge is the Cultural Destination of the Wiwa, where some indigenous people were trained to manage travelers in their territories.

At present, all indigenous cultures, in some way or another, they have managed to preserve their culture and customs in the midst of that globalization that, over time, many have been disappearing little by little, either by acculturation, the imposition of religions and state pressure with an education promoted in the Spanish language or the internal conflict in Colombia, alien to the interests of those peoples.

Colombia is currently a leader in Latin America in terms of rights for indigenous peoples within their territories, as a result of the new constitution of 1991.

turismo indigena sierra


“The State recognizes and protects the ethnic and cultural diversity of the Colombian Nation”. Art. 7. Constitution of 1991. But it must be admitted that many of these rights are on paper and not in everyday life, so for many it has been a constitution on paper and that this reality is part of the historical abandonment of the State to indigenous peoples since time immemorial.

Although, in the Colombian constitution of 1886, the indigenous peoples of Colombia were delegated to the churches to be subjected to a civilizing education and this implied indoctrination leaving aside the millenary practices, in the new constitution this reality changes a little, but there are still many things to improve.

Now, the immediate reality that the indigenous communities of Colombia are facing is the tourism industry, where large multinationals have taken over sites that have historically belonged to these indigenous peoples, but now for non-local economic interests, the State itself has allowed and ceded attractive sites within these territories through concessions that have allowed these processes.

On the other hand, the indigenous peoples of Colombia own more than 30% of the national territory in which the State itself recognizes these territories as a communal and historical construction through the Ministry of the Interior.

biodiversidad sierra nevada de santa marta


No doubt Colombia has many of the riches that nowhere else in the world can be found, only in this piece of the planet we have greater diversity of birds, frogs, also the Ethnotourism, the country also has the best landscapes, stories and snow-capped mountains, the two oceans, the Atlantic and the Pacific, as well as the beaches.

But as we mentioned, these places also have a lot to do with the territories that still belong to some indigenous communities in the area, from Amazonas to the Sierra Nevada de Santa Marta and Guajira. It is of great importance that as these types of policies are created, they can be taken into account at the policy-making table. National Tourism Plan to the leaders of the indigenous peoples who will be most impacted by tourism, to put the development and local economy of these peoples on the table.

turismo indigena sierra nevada de santa marta


Indigenous-Owned and Operated Sustainable Travel Agency

The initiatives of the Wiwa community of the Sierra Nevada de Santa Marta, in the Magdalena region, by Guachaca watershed, in the town of Gotzezhy, the idea of creating a Wiwa foundation was born, to support the Wiwa cultures in legal and social aspects, as well as to promote productive projects, and support education and health.

In 2007, when the Wiwa Foundation saw that tourist guiding in the Sierra Nevada was an activity that the indigenous people could clearly carry out, they bet on this sustainable project, since there is harmony between the indigenous people and Mother Nature.

etnoturismo en colombia santa marta


The possibility of creating a company that could provide real information about the indigenous peoples of the Sierra Nevada de Santa Marta to travelers visiting places of cultural interest, guaranteeing the adventurer the best experience with the indigenous communities of the Sierra Nevada.

Thus, after an intense management and work with the indigenous authorities, in 2008 Wiwa Tours was formally born, a company unique in its sustainable characteristics in the tourism sector of the Caribbean and Colombia.
This company currently operates in the Sierra Nevada de Santa Marta.

indigenas etnoturismo colombia


Since the creation of the company, foreign entities, such as Aventure Colombia, of French origin, as well as the New York Times photographer, the French embassy in Colombia, as well as the London magazine, The guardian, have accompanied the company.
Currently Wiwa Tours operates touristically with approximately 30 professional native indigenous guides between Kogui’s and Wiwa’s.

We are specialists in trekking through trails (Trek’s) guided by our professional indigenous guides in trekking through trails and cultural sites of the Sierra Nevada de Santa Marta.
We have commercial alliances in Guajira and very soon we will be operating from Santa Marta to spectacular places such as Cabo de la Vela and Punta Gallinas.

During more than 10 years in the tourism market, we have acquired a lot of experience, since we take into account the opinion of all our travelers, in this time we have made the difference as a company that aims 100% to the sustainability and that supports indigenous communities, the community economy and the recovery of sacred and tourist areas within the territories and resguardos of the Sierra Nevada de Santa Marta.

etnoturismo en santa marta


To date Wiwa Tour has several agreements with international organizations and companies, we defined as part of our project to improve the basic conditions of local indigenous communities and aim at sustainable tourism.
This is how Wiwa Tour integrates more than fifty (50) indigenous and peasant families so far. It now plans to improve all its services and create new trails for Colombian tourism, especially taking care of natural resources, indigenous peoples and ancestral and sacred territories.

We are currently working on new tourist destinations that we will soon bring to market for those who like to travel with indigenous guides, support local communities and enjoy the true cultural stories of the sites visited.

turismo indigena santa marta


Although this travel agency was born in the Wiwa indigenous community, one of the native cultures of the the Sierra Nevada de Santa MartaIts work has been extended to the Kogui and Arhuaco communities through agreements to support the different commercial and tourism processes within the indigenous reserves. We also support the social processes of these peoples, participating with materials for internal meetings and supporting the quality of education for the new youth and leaders of the indigenous peoples of Colombia.

If you want to know in detail this great tourism project, you can travel and enjoy with the best travel agency in Santa Marta Wiwa Tour and its outstanding destinations, you will surely feel in harmony with nature.

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