Ethnotourism in Colombia, Indigenous Peoples of the Sierra Nevada de Santa Marta in the Tourism Industry
Indigenous peoples of the Sierra Nevada de Santa Marta

It is so sustainable the Ethno-tourism in Colombia , which in the specific case of Sierra Nevada de Santa Marta , the indigenous people of the Wiwa ethnic group have developed a model of Cultural Tourism in which excursions are made to native communities with indigenous guides. The Gotsezhy Refuge It is the Cultural Destination of the Wiwa, where they trained some indigenous people to handle travelers in their territories.

At present, all indigenous cultures, in one way or another they have managed to preserve their culture and customs in the midst of that globalization that over time, many have been disappearing little by little, either due to acculturation, the imposition of religions and state pressure with an education fostered in the Spanish language or the internal conflict in Colombia, alien to the interests of those peoples.
Currently, Colombia is the leader in Latin America in terms of rights for indigenous peoples within their territories, this from the new constitution of 1991.


“The State recognizes and protects the ethnic and cultural diversity of the Colombian Nation.” Art. 7. Constitution of 1991. But it must be admitted that many of these rights are found on paper and not in daily life, which is why for many it has been a constitution on paper and that this reality is part of the historical abandonment of the State to indigenous peoples since ancient times. unmemorable. Although, in the Colombian constitution of 1886, the indigenous peoples of Colombia It was delegated to the churches so that they were subjected to a civilizing education and this implied indoctrination, leaving aside the ancient practices, in the new constitution this reality changes a bit, but even so there are many that need to be improved.
Now with the immediate reality with which the indigenous peoples of Colombia It is with the tourism industry, where large multinationals have hoarded sites that for these indigenous peoples have historically belonged to them, but now due to non-local economic interests, the same State has allowed them and given them attractive sites within these territories that by means of concessions have been allowed these processes. On the other hand, the indigenous peoples of Colombia own more than 30% of the national territory in which the same State recognizes these territories as a historical community construction through the Ministry of the Interior.


It is not for more, without a doubt Colombia has many of the riches that in no other part of the world can be found, only in this part of the planet we have a greater diversity of birds, frogs, also one of the ancient and native indigenous cultures, also the best landscapes, stories and snow-capped mountains, the two oceans, the Atlantic and Pacific next to the beaches.
But as we mentioned, those places also have a lot to do with the territories that still belong to some indigenous community in the area, from the Amazon to the Sierra Nevada de Santa Marta and La Guajira. It is of great importance that as these types of policies are created they can be taken into account at the National Tourism Plan to the leaders of the indigenous peoples who will be most impacted by tourism, put on the table the development of the local economy of these peoples.


Sustainable Travel Agency operated by indigenous

The initiatives of the Wiwa Community of the Sierra Nevada de Santa Marta , in the Magdalena region, by the Guachaca basin, in the town “Gotzezhy”, the idea arose of creating a Wiwa foundation , to support cultures around legal and social aspects, as well as promote productive projects, and support for education and health.
In 2007 when the Wiwa foundation He saw that tourist guidance within the Sierra Nevada was an activity that indigenous people could clearly carry out, since there is a harmony between indigenous peoples and Mother Nature.


The possibility of creating a company that could provide Real information about the indigenous peoples of the Sierra Nevada de Santa Marta to travelers who visited places of cultural interest, to guarantee the adventurer the best experience with the indigenous communities of the Sierra Nevada.
Thus, after intense management and work with the indigenous authorities, in 2008 it was formally born Wiwa Tour unique company in its sustainable characteristics in the tourism sector of the Caribbean and Colombia.
Currently, this company operates at Lost City , an archaeological, emblematic and historical site of the original peoples of the Tayronas who lived since 700 years AD in the Sierra Nevada de Santa Marta . The company is 100% managed and directed by natives .


Since the creation of the company, foreign entities have accompanied, such as Aventure Colombia of French origin, as well as the New York Times photographer, on the other hand, the French embassy in Colombia, as well as the London magazine The Guardian.
Currently (2021) Wiwa Tour It operates touristically with approximately 30 professional native indigenous guides between Kogui’s and Wiwa’s.
We are specialists in hiking trails (Trek’s) guided by our professional indigenous guides in the Trekking through roads and cultural places of the Sierra Nevada.
We have commercial alliances in La Guajira and very soon we will have the operation from Santa Marta to spectacular places such as Cabo de la Vela and Punta Gallinas.
For more than 10 years in the tourism market, we have acquired a lot of experience, since we take into account the opinion of all our travelers, in this time we have made a difference as a company that aims 100% at the sustainability and that supports local communities, the community economy and the recovery of sacred and tourist spaces that are within the indigenous territories of the Sierra Nevada .


Till the date Wiwa Tour , has several agreements with international organizations and companies, we define as part of our project Improving the basic conditions of local indigenous communities and targeting sustainable tourism .
It is in this way that Wiwa Tour integrates more than fifty (50) indigenous and peasant families to date. Now it is projected to improve all its services and create new paths for Colombian tourism, especially taking care of natural resources, indigenous peoples and ancestral and sacred territories.

We are currently working on new tourist destinations that we will launch on the market very soon for all those who like it. travel with indigenous guides , support local communities and enjoy the true cultural stories of the sites visited.


Even though Wiwa Tour was born in the Wiwa indigenous community, one of the native cultures of the Sierra Nevada de Santa Marta, its work has been extended to the Kogui’s and Arhuacos communities through agreements to support the different commercial and tourist processes within the indigenous reservations . We also support the social processes of these peoples, participating with materials for internal meetings and supporting the quality of education for the new youth and leaders of the indigenous peoples of Colombia.
If you want to know in detail this great tourist project, you can travel and enjoy with the best travel agency in Santa Marta Wiwa Tour and its outstanding destinations, you will surely feel in harmony with nature.

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